This small ½-cup (4 oz.) measuring cup was certainly borrowed from Corning’s laboratory ware product line. The measuring cup includes red measuring marks and a single red snowflake, matching the snowflake design used on Pyrex bake ware produced during the same time period. The PYREX Measurette first appears in dealer catalogs in 1961 retailing for 39 cents.
Although the PYREX Measurette no longer appears in catalogs after 1962, it was available through the mid-1960s as a promotional item. The Steve Owens store in Wellington, Texas, offered the Measurette as a free giveaway with the purchase of a 9-inch mixing bowl in 1963. In 1965, the Farm and Home Bargain Center in Cooperstown, New York, advertised a “FREE valuable gift to the first 500 lady shoppers: PYREX Measurette measuring cup, reg. 39c value.”
The Comprehensive Guide to Decorated Vintage PYREX